10 Facebook Marketing Tips to Make People “Like” Your Business

They say that if you can’t find something on Google, it doesn’t exist; well, the same goes for Facebook nowadays. Being the biggest social network around, Facebook is no longer just a place for people to socialize, but also a great place for companies to do business. Marketing rules are different here though, and since information travels so fast on Facebook, a single mistake that might go unnoticed in the offline world can mean social suicide for your company. Check out this complete online course on Facebook marketing and advertisement strategies for business to learn everything you need to know about marketing on Facebook. However, if you want a quick rundown of the basics, check out these 10 Facebook marketing tips.

#1 Post to engage, not to sell

People go on Facebook to socialize, not to be bombarded with offers and ads, so making all your posts promotional will get you nowhere. Make interesting posts to capture the attention of your followers and they will be more likely to check out your products and make a purchase.

#2 Don’t be a stranger; don’t be a spammer

Posting once a week and posting twenty times per day are equally as bad. Facebook is all about interaction, but don’t forget about boundaries either; if your posts take up 50% of someone’s news feed chances are he or she will opt not to receive notifications from your page anymore. At the opposite pole, showing up in their news feed once every now and then will probably make your page go unnoticed.

#3 Vary your content types

Being creative is an absolute must if you want to succeed on Facebook. Instead of just posting text snippets, try alternating your content: post a block of text, follow up with a picture, share an interesting video, post a poll – do everything you can to avoid boring your visitors. Making your page as interesting as possible will make your visitors come back over and over again, and not just to visit. Check out this online course on creating a promotional video in 30 minutes or less – an effective way of capturing the attention of your audience boosting sales.

#4 Make your posts sharable

Shared posts are pure gold – every time one of your followers shares something you posted, all of their friends get to see it, so make sure they like what they see. Don’t be afraid to be nonconformist. After all, it is all about being original.

#5 Make it personal

Yes, it’s a company page we’re talking about, but that doesn’t mean it automatically has to be dull and emotionless. People like to interact with people, not with objects, so making it seem like there really is a person behind the page really matters. Post personal opinions from time to time, connect with people and other businesses. Socialize!

#6 Promote people and pages

There’s absolutely nothing bad in hitting Like on another company’s page, sharing something they posted or mentioning them in your posts. We are not talking about your direct competitors, of course, even though you could also mention them if you do it in an original and non-destructive way.

#7 Play it smart

A call to action can be the perfect deal closer or the thing that drives people away – it’s all about how you use it. Instead of using a call to action just to make people buy your product, try using it to make people interact with you more. Using calls to action for miscellaneous tasks such as sharing, commenting or interacting in any other way will make them more comfortable with the concept of a call to action, thus making them less skeptical when it comes to follow a call to action that aims to make them make a purchase.

#8 Experiment

There’s no exact recipe for success on how to sell on Facebook, as there are a lot of variables to take into consideration. The best solution is to experiment and see what works for you and what doesn’t. Use filters to select a certain target audience, try different post styles and keep on your eyes on the numbers to see what works for you. Learn how to use Facebook Insights and EdgeRank from this online course.

#9 Advertise

And by advertise we don’t mean spam, we mean advertise – you know, short and simple ads that are elegant and sophisticated at the same time. This Facebook Ads Domination guide will help you create the perfect ad in no time.

#10 Set up exclusive promotions

A very effective way of attracting people to your Facebook page is to create exclusive promotions for your Facebook followers. You can add a custom tab on Facebook that will allow your visitors to buy directly from the page, at a discounted price, or set up a “Like” gate on your website, allowing buyers to get a small discount if they hit “Like” on your Facebook page.

Bonus Tip: Be Spontaneous!

One of the things that make Facebook attractive is that it’s constantly changing. Hit refresh every few seconds and you’ll see new stuff every time. With so much information travelling back and forth, standing out can be a bit different; different doesn’t mean impossible, though.

So, how about a spontaneous Q&A session with the company CEO? Giving your visitors the opportunity to speak with the people that run the company will help build their trust, which is very important if you want to transform a visitor to a customer. A Q&A session might also bring up some negative comments, but it’s a perfect occasion to publicly address them in an elegant manner and demonstrate your care towards customer satisfaction.

If you’re reading this, you should now have a basic knowledge of the tips & tricks of Facebook marketing that will get your social journey started. However, keep in mind that Facebook trends are constantly changing, so make sure you’re always on the right track. Do so by constantly monitoring your performance and staying informed. Remember, knowledge is power.