Top 5 Reasons Why Your Blog Is Not Making Any Money in 2014
Dear Bloggers,
I don’t
think making money blogging is as easy as it sounds. If you really want
to make passive income from blogging, you need to create a sales funnel.
Without having a sales funnel (the funnel that helps you turn your
visitors into customers), you will rarely make good income online.
Forget
about Google AdSense, the days are gone where you can write tons of
posts to bring more traffic to get more clicks to make more money.
Google became smart, online readers became smart, they know what is an
ad and what is content. Most online people don’t simply click on ads, so
you won’t make much income if you focus more on making money from
banner ads or Google ads.
So what’s the best way to make money blogging in 2014? And what are the reasons that most blogs are not making money online? Let’s figure it out in this post.
Why your blog/website is not making any money?
Here I’m
going to share few strong reasons why your blog is not making any money
and some of my tips on what can you do to improve your chances of making
money blogging. Let’s jump into the details without much ado.
Image Credit: Freedigitalphotos.net
1. You have no sales funnel
Sales
funnel is what helps you make more money online. Without having one, you
will miserably fail to grab others attention to help them make money
for you. Without a sales funnel, you are wasting precious time on
creating content and promoting it.
You may ask, what does it mean by a sales funnel and how to create one. Let me explain it to you in simple terms.
A sales
funnel is a funnel that helps you turn your normal visitors into
subscribers into repeating buyers. Having a good sales funnel helps you
make passive income. That means, you don’t have to worry much about
making money by working more. Once the sales funnel is set up, you just
relax and watch the sales going up.
But you
have to create a great sales funnel that helps you make passive income
and here’s how to create a great sales funnel for your blogs and
websites.
- Create specific content (don’t write everything under the sun).
- Provide solutions to your visitor’s problems.
- Create a product or promote a product that solves your audience needs (this helps you make money).
Here’s an excellent resource on how to create a great sales funnel.
2. You don’t know a target audience
Without
knowing who you are writing for, it’s a waste of time to write posts
each and every day. You need to first define your target audience before
earning money with your blog. Why? It is where you will know the
top ways to make money from your traffic sources. If you don’t know your
potential readers and visitors, you will depend on random money making
sources like Google Adsense, banner ads, product reviews etc.
I don’t say the above mentioned money making sources are bad to make money blogging, but you need to figure out best ways to make more money with less traffic and efforts. That’s why it’s essential to define your target audience.
Here’s how to define your target audience.
- Know their age, gender, and country
- Know their needs
- Find out their problems
- Find and analyze similar blogs, products and forums in your niche
Finally,
create content that suits your audience needs, this is how your will
build loyal readers that helps you make more money from your blogging
efforts.
3. You are not a marketer
Marketing is the key. Marketer
is different and a blogger is different. Most bloggers don’t make any
money online because they are bloggers (aka writers), not marketers.
Only
marketers know how to utilize their skills to create and promote their
stuff to increase sales. Without right promotion, your blog goes
nowhere. So focus on learning on how to sell stuff online. Without that,
you won’t make more money from online sources.
4. You don’t have a brand
Making
money online and building a profitable business is all about branding.
How you brand defines your revenue and I’m not joking.
Observe
any company or product, Google, Amazon, Apple etc. every product that
uses online to sell their stuff have proper branding. Would you ever buy
something online from unknown sources?
This is
the reason why you need to build brand around your blogs. Branding
creates trust. Only those people buy from you who trust you. So improve
your trust rate by improving your branding.
Create a
user friendly design for your websites, hire a logo designer to design
your website’s logo, make your site loading time faster and use
essential WordPress plugins to boost your search rankings.
5. You are impatient
Making
money blogging takes time. Observe any successful blogger who is earning
money online, they all took lots of time to monetize their sites.
Because they all know, once they have good readership, money comes in
automatically.
You have
to remember this, don’t blog for 2 to 3 months and hope for making money
online. It just doesn’t work. You need to put at least 6 months of
consistent efforts into blogging before making money.
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